SEO… PPC… The language used in the digital landscape can be tough to keep up with, and knowing how they work together can be an even bigger hill to climb. But knowing these acronyms, what they stand for and how to optimize them to your benefit can help you leverage your digital presence to get the most out of your online experience.So… What is SEO, and what is PPC? How are they different? How do they work in tandem? Fox & Forth is here to answer these questions and make navigating your search engine marketing a breeze!
What is SEO?
Search Engine Optimization (SEO) and Pay-Per-Click marketing (PPC) are two useful ways that a business owner can level up their online presence. But knowing the difference between the two methods is the first step in that process.To begin, SEO targets the organic traffic your website reaches in a search engine. Sourcing from free, editorial or natural search results, SEO aims to improve your website’s position on a search results page, all for free. If you’ve taken the time to optimize your website, you’re already a step ahead.But it’s not that easy! Knowing how to get your brand, website, or company found by web searchers is a skill, and understanding how SEO evolves will help keep you (and your ranking) at the top of the game.
What is PPC?
On the other hand, PPC is a form of marketing that gets your ads in front of your target market, but at a price. As the name suggests, each time someone clicks on your ad, you’re paying for that view. PPC marketing can be beneficial to those looking to expand their customer base with the use of search engines like Google.
Paid search campaigns allow you to speak to the right people who are looking for your services, however, each time they click on your ad, you’re paying a fee. Although the price you pay for each click varies from industry to industry, using PPC in your marketing strategy can often yield great results and ensure that your ad reaches highly specific audiences through keen targeting.
How do SEO & PPC differ?
Aside from the obvious monetary difference, SEO and paid search have a few additional differences that are important to note.
With organic and paid searches, time is one of the biggest differing factors. With paid search, you’re able to see results almost immediately, whereas with organic search, the results take more time to come to fruition. Another difference is the positioning of your website on a search engine results page. Oftentimes a PPC ad will be positioned near the top of the page, and your organic campaigns will be stationed below.
Lastly, a notable difference between the two methods is the ROI. While it’s far easier to measure the results of a PPC campaign, the ROI on these ads can decline over time or become stagnant. Organic search, however, can be difficult to measure, but often increases over time. If you’re in it for the long game, SEO will often yield better ROI in your search engine marketing efforts.
How do they work together?
Although it may seem like combining the organic and paid efforts of your search engine marketing may lead to tail-chasing, we can assure you that it doesn't! Combining SEO and PPC strategies can be beneficial, as both methods cover different aspects of search engine marketing and can provide both short-term and long-term benefits. A few of those benefits include:
1. Better Budget & Time Management
Believe it or not, but when both PPC and SEO are working in tandem, you end up spending less on your PPC efforts. Since one doesn’t need to be continuously paid for, using a second channel to help bring in traffic can be more budget-friendly in the long run.
2. Improved Search Result Visibility
The more search engine space you're able to inhabit, the more visible your website and business are to users. This helps you build greater credibility in the eyes of searchers. And drives more clicks!
3. Keeps Your Business In Mind
PPC and SEO work together to create a stronger, more recognizable online presence for your business. Essentially, this power team helps users get to know your business and your products or services, while still letting searchers know what you’re all about. This helps build trust in your business, which leads to influencing purchasing decisions in consumers.
In conclusion, PPC and SEO marketing complement each other. By running SEO and PPC at the same time, you can occupy more screen space in search engine results. Which is likely to drive overall more sales and traffic to your business and website.
Get SEO & PPC Savvy with Fox & Forth! Integrating PPC and SEO can bring new success to your business with higher rankings, more conversions, and better ad performance. Not sure where to start with integrating SEO and PPC into your business's online footprint? Fox & Forth is here to help! For more information on our comprehensive services that enable you to move the needle in your business, get in touch with our web experts today! www.foxandforth.com
Comentários