As 2023 comes to a close, now is the perfect time for business owners to reconsider their marketing strategies. With the new year fast approaching, a fresh start is always a great first step, especially when it comes to the marketing efforts your business plans to put into action throughout the next 365 days. We understand that putting together a fresh marketing strategy for your business is a daunting task, and is something that can eat up a lot of your time, especially if you’re not sure where to start. Luckily, Fox & Forth’s holiday gift to you is this handy marketing strategy that you can apply to your business’s marketing efforts in 2024! When creating a new marketing strategy for your business, consider these 8 points:
1. Think about your purpose and/or mission.
Why does your company exist? What makes you excited to do business? These are two critical questions every business owner needs to ask themselves when getting into business and when creating their marketing strategy.
2. What’s your position?
In other words, what do you want people to feel when they think about your business? Is it a goal to inspire confidence and security in your ideal client? Defining your position isn’t always easy, and gaining the loyalty of your customers is even tougher. To earn loyalty, your business first has to earn trust. That seems obvious, but the truth is that prospective and existing customers whose loyalty you have not yet earned are constantly vigilant watching for salespeople and other representatives from your company to let them down. Sure, this sounds a little kooky… But stick with us on this one!
These individuals are looking for a misalignment of the information offered with the core message of your company. They are suspicious of offers and want to know if there is a catch. The flip side to this is that when you succeed in earning their loyalty they will fight tooth and nail to defend their decision to buy your products and services because they don’t want to appear wrong. They become your biggest, loyal supporters!
3. Consider your unique selling proposition.
How will you show your clients and customers that you’re different from the competition? Rather than just telling them that you’re better without any tangible evidence to back it up, you’ll need to walk the walk. Lay some groundwork and map out who your competitors are, get to know who your target audience is and offer something unique that only YOUR company can deliver.
Developing a marketing strategy for your business will help you take a deeper dive into understanding what it is your business needs to be seen by your prospective customers.
4. Show them the proof of value in patronizing your business.
Do you believe that your services are valuable? Show the proof! This could be relayed to your audience in the form of reviews, or simply engaging with those who comment and post to your social media channels.
5. Develop a company promise.
One statement that summarizes the experience you promise your customers. Your company promise should be an intentional, strategic exercise that starts with understanding your customers and their needs. Think of your company promise as a contract between you and your customers. It's a commitment that you make to them, and it's something that they should be able to hold you accountable for. If you're not delivering on your promise, they're within their rights to take their business elsewhere.
6. Find your tone of voice.
Does your company’s tone of voice reflect your company’s personality? You wouldn’t use a sombre tone of voice to speak about your children’s daycare business. Your voice is the bridge between your brand and your audience. It’s how you get to show your audience not just what you do or offer, but who you are as a business, your personality and your values. A hot tip? Keep your tone of voice consistent!
7. Elevator pitch it.
This one is self-explanatory. Once you’ve followed the above 6 steps, it’s time to wrap it up and slap a bow onto it. Your elevator pitch should be able to summarize what your business is, and what it does in a brief manner. With the attention span of the average person nearing 6 seconds, you’ll want to ensure that you can capture their attention in that amount of time.
8. Create a tagline for your business.
Not to be confused with your elevator pitch, your company’s tagline should support all of the above! This is your moment to spotlight your purpose, your story, and your unique selling position to your potential customers. Go ahead, boast a little!
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At Fox & Forth, we understand that your business does things differently. That’s why our team of marketing strategists are here to help you showcase how unique your business really is!
For all of your marketing needs in 2024, the experts at Fox & Forth are here to help you every step of the way! To learn more about our marketing strategy services, or to speak to a professional on our team, get in touch with us today. www.foxandforth.com
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